Create something new
Turn an idea into something real.
— Purpose & Impact Agency
Do you give a ship*?
We do.
About people.About ideas.About opportunity.About communities.About making things better.
We’ll help you make good shi* happen.
GoodShip* is a Liverpool-based Purpose & Impact Agency working across the UK and internationally.
We combine consultancy, creative, digital & tech, community and experiential learning to turn ideas and challenges into useful things that create positive impact.
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Everything starts with people. Everything ends with impact.
Good intentions are easy. Making something happen is harder.
GoodShip* works in the space between the two.
We question. Imagine. Make. Activate. Measure.
The output changes. The purpose doesn’t.
Make something useful. Create positive change.
What are you trying to make better?
Most conversations with GoodShip* start with a challenge, ambition, opportunity or question.
Make something better
Improve what already exists.
Understand what happens next
Navigate change, growth, AI or technology.
Bring people together
Build communities, partnerships and participation.
Give people new opportunities
Create skills, confidence and access.
Rescue something that's stuck
Find clarity, direction and momentum.
You don’t need to know the answer.
Understanding the right question is usually a better place to start.
Different challenges need different tools.
We bring together strategy, creativity, technology, people and practical delivery around the problem we’re trying to solve.
Consultancy
Questions, clarity and direction.
Strategy, innovation, commercial thinking and independent perspective.
Creative
Make people notice, understand and care.
Brand, campaigns, storytelling, content and creative experiences.
Digital & Tech
Useful technology built around real people.
Websites, applications, platforms, AI, prototypes and digital products.
Community
Create the conditions for connection.
Communities, events, engagement, partnerships and ecosystems.
Empowerment
Give people the confidence to participate.
Experiential learning, AI education, employability and future skills.
Rescue
When something isn't working.
Independent thinking and practical intervention for projects, products and ideas that have lost direction.
Sprints
Make progress quickly.
Focused interventions to answer questions, test ideas and create momentum.
Question. Imagine. Make. Activate. Measure.
We start by understanding what needs to change.
- 01
Question
What are we actually trying to change?
- 02
Imagine
What could be possible?
- 03
Make
Turn thinking into something tangible.
- 04
Activate
Put it into the real world.
- 05
Measure
Did it make a difference?
Learn. Adapt. Go again.
We don’t just advise people to create things. We create things too.
GoodShip* creates its own programmes, platforms, communities and experiments. We call them Activations.
They are where we put our own ideas into practice.
AI Activator
Don't just learn AI. Do something with it.
Experiential AI and future-skills learning built around real challenges.
KinShip
Good people should know good people.
Our community for sharing knowledge, ideas and connections.
Navigate
Nobody should have to figure everything out alone.
Making business ecosystems easier to understand and participate in.
OneDock
Useful things should be easier to find.
Digital infrastructure connecting people with opportunities, events, support and knowledge.
Fableit
Participation changes the story.
Capturing experiences through the people actually taking part.
AI & Tech for Good
Less hype. More useful conversations.
Practical cross-sector conversations about where emerging technology can genuinely help.
Making things isn’t enough.
A website going live isn’t impact. Neither is an event happening or a programme being delivered.
Those are outputs. We’re interested in what happens because of them.
Impact is what changed.
1,000s
people brought together
Across multiple GoodShip* community events and experiences.
45
student internship opportunities
Created through university partnerships.
87%
increased confidence
Reported by participants in the original AI Activator pilot.
80%
changed their career perspective
Following participation in AI Activator.
2 years
of play, experimentation and impact
And we're only getting started.
30+ years
of experience, success, failure and learning
Across the team, clients and communities we learn from every week.
Different work. Same question.
What can we help change?
GoodShip* works across education, health, technology, sport, business, communities and the public sector.
GoodShip*
AI Activator
AI Activator is a GoodShip* programme that replaces AI theory with real briefs from real organisations. GoodShip* created the concept, learning model, brand, digital platform and impact measurement, and delivers the cohorts.
Read the story
EdenFiftyOne
EdenFiftyOne : Strategic Support
GoodShip* has worked with EdenFiftyOne across strategy, product, brand, website, technology, sovereign AI, investor storytelling and international growth — helping connect pedagogy, product and commercial thinking without letting one overwhelm the others.
Read the story
Liverpool Chamber of Commerce
Liverpool Chamber of Commerce
GoodShip* works with Liverpool Chamber as its Strategic Innovation & Ecosystem Partner — building relationships across a fragmented ecosystem, curating events and programmes with a reason to exist, co-developing Navigate and the Liverpool Innovation & Impact Awards, and advising on digital, technology and AI.
Read the storyGoodShip* Activation
The future isn’t something you watch. It’s something you participate in.
Watching another presentation about AI isn’t enough.
AI Activator helps people learn by doing.
Participants work in teams on real challenges from real organisations, using AI alongside creativity, critical thinking, communication and collaboration.
The aim isn’t to create AI experts. It’s to build capable, curious, confident people.
Not just job-ready. Impact-ready.
Impact rarely happens alone.
Good things happen when the right people meet.
Through KinShip, Navigate, AI & Tech for Good and our wider partnerships, we create spaces for people to connect, share knowledge and make things happen.
1,000s
people brought together
Across multiple GoodShip* community events and experiences.
GoodShip* Activation
The information exists. Discovery is the problem.
Events. Funding. Support. Knowledge. People who could help.
The problem usually isn’t that support doesn’t exist. It’s that people can’t find it.
That’s why we’re building OneDock, GoodShip*’s digital impact platform, designed to make useful information easier to discover and ecosystems easier to navigate.
It brings together connected services including EventsDock, OpportunityDock, SupportDock and CommonDock.
Liverpool is our home. Purpose is our territory.
GoodShip* was born in Liverpool.
It’s where we experiment, collaborate, build relationships and continue to learn. But purpose doesn’t stop at the city boundary.
We work across the UK and internationally with people and organisations trying to make something better.
Liverpool · UK · Malta · wherever the right challenge takes us.
Apparently other people give a shi* too.
See recognition- 2026 /WINNER
Creative Innovation Award
Liverpool City Region Culture & Creativity Awards
- 2026 /FINALIST
Digital & Technology Business of the Year
Merseyside Independent Business Awards
- 2026 /FINALIST
Best Start-Up
Merseyside Independent Business Awards
- 2025 /WINNER
Innovation Community Impact Award
Liverpool Community Impact Awards
Share what you learn.
We’re curious by nature.
So we share what we’re learning about AI, technology, creativity, business, community and impact.
Purpose & Impact · 4 May 2026
The Story: Making Liverpool’s Creative and Tech Scene Visible
Helping Liverpool’s founders, creatives, and technologists discover relevant events and connect in the right rooms.
Purpose & Impact · 4 May 2026
From Concept to Impact: Designing the Liverpool Innovation and Impact Awards Visual Identity
A story of collaboration, culture, and creativity, crafting a distinctive visual identity for the Liverpool Innovation and Impact Awards.
Purpose & Impact · 4 May 2026
The AI Activator Returns: Expanding Impact Across Liverpool’s Startup and Third Sector Ecosystem
GoodShip* and Liverpool John Moores University continue the AI Activator, focused on startups, data, and rapid impact across the Liverpool City Region.
People & Community · 4 May 2026
Navigate Together: Reflecting on Momentum, Community, and What Comes Next
Navigate reflects on its early momentum in Liverpool, bringing people together through community, collaboration, and shared ambition, while shaping a stronger ecosystem for founders and innovators.
Different organisations. Shared ambition.
GoodShip* works with businesses, universities, charities, public bodies, communities, sports organisations, founders and innovators.
Some are around the corner. Others are further away.
Some need strategic thinking. Some need technology. Some need creativity. Some need a programme, platform, community or partner.
What interests us most isn’t the sector or postcode. It’s whether there is something worth changing.
Two years of play. And a surprising amount of impact.
GoodShip* started with permission to play.
Two years later, that philosophy has become an agency, programmes, platforms, partnerships and communities.
And we’re still playing.
What are you trying to make better?
An idea.
A challenge.
An opportunity.
Something that’s stuck.
Something that doesn’t exist yet.
You don’t need to know the solution. That’s what the first conversation is for.