Innovation FC by GoodShip* : Collaborative Digital Innovation Programme for Professional Football Clubs

Overview

Innovation FC is a pioneering collaborative initiative designed to help professional football clubs harness the power of AI, data, and emerging technologies to improve operational efficiency, unlock new revenue opportunities, and drive deeper fan engagement.

Developed for clubs who are ready to embrace digital transformation, the programme focuses on practical application, shared learning, and measurable impact — delivered through structured innovation sprints and tailored support.

Why Join Innovation FC?

Football is evolving fast. Clubs that invest in digital innovation today will lead the game tomorrow. By joining Innovation FC, founding clubs will:

Streamline Operations

• Automate and optimize workflows across departments.
  
  
• Reduce inefficiencies through tailored AI solutions.
  
  
• Improve data visibility and decision-making in real time.
  
  

Boost Organisational Performance

• Identify and deploy high-impact technologies.
  
  
• Upskill staff with the latest digital tools and knowledge.
  
  
• Strengthen internal innovation capabilities.
  
  

Unlock the Power of Data

• Move from fragmented systems to unified, intelligent data use.
  
  
• Develop secure, club-specific AI environments to protect sensitive information.
  
  
• Gain actionable insights to support scouting, player development, marketing, and more.
  
  

Enhance Fan Engagement

• Use generative AI and other technologies to create personalised fan experiences.
  
  
• Deliver smarter content, merchandise, and ticketing strategies.
  
  
• Increase fan loyalty and monetisation opportunities.
  
  

Collaborate for Shared Success

• Work alongside other forward-thinking clubs to tackle common challenges.
  
  
• Co-create tools, models, and frameworks that benefit all participants.
  
  
• Access expert-led workshops, innovation sprints, and ongoing strategic support.
  
  

How It Works

Innovation FC is structured around a rolling series of innovation sprints and shared learning labs:

1. Onboarding & Digital Maturity Audit
   A baseline review of each club’s current digital environment and future goals.
   
   
2. Innovation Sprints
   Hands-on sessions tackling specific themes such as data management, AI use cases, and fan experience.
   
   
3. Solution Prototyping & Deployment
   Design, build, and implement club-specific solutions with expert guidance.
   
   
4. Knowledge Sharing & Joint Development
   Collaborate with peer clubs to solve cross-cutting challenges and share outcomes.
   
   
5. Ongoing Support & Scaling
   Access continued consultancy, training, and support to scale successful innovations.
   
   

Commitment & Support

Innovation FC is designed to be lightweight on admin and high on value. Clubs are asked to commit time and strategic input, while we handle programme design, facilitation, and technical delivery. All solutions are developed with data privacy and ethical AI at the core.

Next Steps

We are now inviting expressions of interest from a select group of founding clubs. Founding members will receive:

• Early access to tailored innovation support
  
  
• Recognition as digital leaders within the football ecosystem
  
  
• Co-creators of foundational tools and frameworks developed
  
  

Let’s work together to build the future of football — smarter, faster, and more connected.
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Let's Kick-Off

Contact us via hello@goodship.agency

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